Assessment Template For Marketing Managers
Marketing Managers
Hiring success rate
81% hiring better
Test Used
18724 times
Popular Job Roles
Occupation-Specific
Technology Skills
Data base user interface and query software
Tasks
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
Technology Skills
Data base user interface and query software
Airtable, Amazon Redshift, MySQL, Yardi software
Web platform development software
Cascading style sheets CSS, Drupal, Oracle JavaServer Pages JSP, Ruby on Rails
Customer relationship management CRM software
Blackbaud The Raiser's Edge, Oracle Eloqua, QAD Marketing Automation, Salesforce software
Data base management system software
Apache Hive, Apache Solr, Elasticsearch, Oracle PL/SQL
Enterprise resource planning ERP software
Microsoft Dynamics, NetSuite ERP, Oracle Hyperion, Oracle PeopleSoft
Worker Requirements
Technology Skills
Data base user interface and query software
Skills
Active Learning
Knowledge
Sales and Marketing
Skills
Active Learning
Understanding the implications of new information for both current and future problem-solving and decision-making.
Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Reading Comprehension
Understanding written sentences and paragraphs in work-related documents.
Social Perceptiveness
Being aware of others' reactions and understanding why they react as they do.
Knowledge
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Administration and Management
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Worker Characteristics
Technology Skills
Data base user interface and query software
Skills
Active Learning
Knowledge
Sales and Marketing
Abilities
Oral Comprehension
Interests
Enterprising
Work Values
Working Conditions
Work Styles
Initiative
Abilities
Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences.
Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
Written Comprehension
The ability to read and understand information and ideas presented in writing.
Deductive Reasoning
The ability to apply general rules to specific problems to produce answers that make sense.
Written Expression
The ability to communicate information and ideas in writing so others will understand.
Interests
Enterprising
Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Conventional
Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
Work Values
Working Conditions
Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
Achievement
Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
Independence
Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
Work Styles
Initiative
Job requires a willingness to take on responsibilities and challenges.
Dependability
Job requires being reliable, responsible, and dependable, and fulfilling obligations.
Leadership
Job requires a willingness to lead, take charge, and offer opinions and direction.
Achievement/Effort
Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
Adaptability/Flexibility
Job requires being open to change (positive or negative) and to considerable variety in the workplace.
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