Assessment Template For Public Relations Specialists
Public Relations Specialists
Hiring success rate
70% hiring better
Test Used
15341 times
Popular Job Roles
Occupation-Specific
Technology Skills
Graphics or photo imaging software
Tasks
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- Post and update content on the company's Web site and social media outlets.
- Write press releases or other media communications to promote clients.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Technology Skills
Graphics or photo imaging software
Adobe Systems Adobe Creative Cloud, Adobe Systems Adobe Illustrator, JamBoard, SmugMug Flickr
Web page creation and editing software
Adobe Systems Adobe Dreamweaver, Facebook, Social media sites, Website management software
Web platform development software
Cascading style sheets CSS, Drupal, Hypertext markup language HTML, JavaScript
Video creation and editing software
Adobe Systems Adobe After Effects, Apple Final Cut Express, Apple Final Cut Pro, YouTube
Data base user interface and query software
Airtable, Cision CisionPoint, FileMaker Pro, LinkedIn
Worker Requirements
Technology Skills
Graphics or photo imaging software
Skills
Active Listening
Knowledge
Communications and Media
Skills
Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking
Talking to others to convey information effectively.
Reading Comprehension
Understanding written sentences and paragraphs in work-related documents.
Social Perceptiveness
Being aware of others' reactions and understanding why they react as they do.
Writing
Communicating effectively in writing as appropriate for the needs of the audience.
Knowledge
Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Administration and Management
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Worker Characteristics
Technology Skills
Graphics or photo imaging software
Skills
Active Listening
Knowledge
Communications and Media
Abilities
Oral Comprehension
Interests
Enterprising
Work Values
Independence
Work Styles
Attention to Detail
Abilities
Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences.
Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
Speech Clarity
The ability to speak clearly so others can understand you.
Speech Recognition
The ability to identify and understand the speech of another person.
Written Expression
The ability to communicate information and ideas in writing so others will understand.
Interests
Enterprising
Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Artistic
Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
Social
Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.
Work Values
Independence
Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
Achievement
Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
Working Conditions
Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
Work Styles
Attention to Detail
Job requires being careful about detail and thorough in completing work tasks.
Integrity
Job requires being honest and ethical.
Initiative
Job requires a willingness to take on responsibilities and challenges.
Dependability
Job requires being reliable, responsible, and dependable, and fulfilling obligations.
Persistence
Job requires persistence in the face of obstacles.
Our platform will answer your questions:
What are your candidate's cognitive abilities?- What's your candidate’s capacity to learn and grow?
- How will your candidates behave in the workplace?
- What drives your candidates to engage in action?