Assessment Template For Search Marketing Strategists
Search Marketing Strategists
Hiring success rate
77% hiring better
Test Used
17979 times
Popular Job Roles
Occupation-Specific
Technology Skills
Web platform development software
Tasks
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Participate in the development or implementation of online marketing strategy.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
Technology Skills
Web platform development software
AJAX, Cascading style sheets CSS, Microsoft ASP.NET, Oracle JavaServer Pages JSP
Graphics or photo imaging software
Adobe Systems Adobe Photoshop, JamBoard
Data base user interface and query software
Microsoft Access, Microsoft SQL Server, Online databases, Structured query language SQL
Business intelligence and data analysis software
BrightEdge, Conductor Searchlight, IBM Digital Analytics, Searchmetrics Suite
Web page creation and editing software
Adobe Systems Adobe Dreamweaver, Facebook, Google Webmaster Tools, LinkedIn
Worker Requirements
Technology Skills
Web platform development software
Skills
Complex Problem Solving
Knowledge
Sales and Marketing
Skills
Complex Problem Solving
Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Reading Comprehension
Understanding written sentences and paragraphs in work-related documents.
Active Learning
Understanding the implications of new information for both current and future problem-solving and decision-making.
Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Knowledge
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Computers and Electronics
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Mathematics
Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Worker Characteristics
Technology Skills
Web platform development software
Skills
Complex Problem Solving
Knowledge
Sales and Marketing
Abilities
Oral Comprehension
Interests
Enterprising
Work Values
Achievement
Work Styles
Analytical Thinking
Abilities
Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences.
Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
Written Comprehension
The ability to read and understand information and ideas presented in writing.
Deductive Reasoning
The ability to apply general rules to specific problems to produce answers that make sense.
Fluency of Ideas
The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
Interests
Enterprising
Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Investigative
Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.
Conventional
Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
Work Values
Achievement
Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
Working Conditions
Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
Independence
Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
Work Styles
Analytical Thinking
Job requires analyzing information and using logic to address work-related issues and problems.
Attention to Detail
Job requires being careful about detail and thorough in completing work tasks.
Initiative
Job requires a willingness to take on responsibilities and challenges.
Dependability
Job requires being reliable, responsible, and dependable, and fulfilling obligations.
Adaptability/Flexibility
Job requires being open to change (positive or negative) and to considerable variety in the workplace.
Our platform will answer your questions:
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- How will your candidates behave in the workplace?
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