Assessment Template For Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
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Popular Job Roles
Digital Marketing StrategistDigital Media PlannerInternet Marketing SpecialistMarketing ConsultantOnline Marketing ConsultantPaid Search ConsultantPaid Search StrategistSearch Engine Optimization Consultant (SEO Consultant)SEO Strategist (Search Engine Optimization Strategist)Social Media Specialist

Occupation-Specific

Technology Skills
Web platform development software
Questions20
Time Limit20 min

Tasks

  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  • Participate in the development or implementation of online marketing strategy.
  • Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.

Technology Skills

Web platform development software

AJAX, Cascading style sheets CSS, Microsoft ASP.NET, Oracle JavaServer Pages JSP

Graphics or photo imaging software

Adobe Systems Adobe Photoshop, JamBoard

Data base user interface and query software

Microsoft Access, Microsoft SQL Server, Online databases, Structured query language SQL

Business intelligence and data analysis software

BrightEdge, Conductor Searchlight, IBM Digital Analytics, Searchmetrics Suite

Web page creation and editing software

Adobe Systems Adobe Dreamweaver, Facebook, Google Webmaster Tools, LinkedIn

Worker Requirements

Technology Skills
Web platform development software
Questions20
Time Limit20 min
Skills
Complex Problem Solving
Questions25
Time Limit20 min
Knowledge
Sales and Marketing
Questions25
Time Limit25 min

Skills

Complex Problem Solving

Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Reading Comprehension

Understanding written sentences and paragraphs in work-related documents.

Active Learning

Understanding the implications of new information for both current and future problem-solving and decision-making.

Active Listening

Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Critical Thinking

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

Knowledge

Sales and Marketing

Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Computers and Electronics

Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

English Language

Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Communications and Media

Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Mathematics

Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Worker Characteristics

Technology Skills
Web platform development software
Questions20
Time Limit20 min
Skills
Complex Problem Solving
Questions25
Time Limit20 min
Knowledge
Sales and Marketing
Questions25
Time Limit25 min
Abilities
Oral Comprehension
Questions25
Time Limit25 min
Interests
Enterprising
Questions25
Time Limit20 min
Work Values
Achievement
Questions20
Time Limit15 min
Work Styles
Analytical Thinking
Questions20
Time Limit15 min

Abilities

Oral Comprehension

The ability to listen to and understand information and ideas presented through spoken words and sentences.

Oral Expression

The ability to communicate information and ideas in speaking so others will understand.

Written Comprehension

The ability to read and understand information and ideas presented in writing.

Deductive Reasoning

The ability to apply general rules to specific problems to produce answers that make sense.

Fluency of Ideas

The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).

Interests

Enterprising

Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.

Investigative

Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.

Conventional

Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

Work Values

Achievement

Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.

Working Conditions

Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.

Independence

Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.

Work Styles

Analytical Thinking

Job requires analyzing information and using logic to address work-related issues and problems.

Attention to Detail

Job requires being careful about detail and thorough in completing work tasks.

Initiative

Job requires a willingness to take on responsibilities and challenges.

Dependability

Job requires being reliable, responsible, and dependable, and fulfilling obligations.

Adaptability/Flexibility

Job requires being open to change (positive or negative) and to considerable variety in the workplace.

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